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"Sex and the City 2" latest fashion design and fashion computers

HP announced with Warner Bros. Pictures, its new product line, "Spring Collection" that were chosen by New Line Cinema producers of "Sex and the City 2" the highly anticipated film to be released in local cinemas from Thursday 27 May.

Fashion and technology De
HP thus reinforces its position as market leader in the manufacture tion equipment computer after combining technology with the latest trends fashion design. H P expands its relationship with those personalities who set the trend in the fashion world, this time using the working of the famous fashion designer Vivenne Tam for his new co computer lesson.

computer equipment in the New York Fashion Week
HP has been at the forefront of fusion fashion and technology since the launch of the HP Mini Vivienne Tam on the catwalk for designer Tam in 2008, hard efore the New York Fashion Week in Bryant Park. The presentation of the HP Mini, launched the HP global efforts to offer products with innovative designs, resulting in pre present collaboration with "Sex and the City 2" .

"HP is increasingly recognized as a brand synonymous with style and advanced design," said Tracey Trachta, Director Executive Marketing Systems Group, HP. "As a phenomenon that sets trends," Sex and the City 2 'provides the ideal setting for e xPON before the world our elegant spring 2010 collection of computers. "

the desk to the big screen
style and advanced design were the attributes that allowed teams HP happen to be present in important scenes of this new film. The protagonist and one of the producers of the film, Sarah Jessica Parker, will also appear in the next commercial campaign "The Computer is Personal" HP, which shows how technology has become something truly personal and relevant.

The commercial features Parker as a woman of sophistication and dynamic HP uses a computer to meet the multiple roles it plays in real life-from mother to designer and producer of films - with elegance exceptional.

Global Campaign

In anticipation of this highly anticipated film debut, HP will host a series of global events to present their products in spring and celebrate fashion technology along with fans of "Sex and the City."

This includes a combination of commercial "Computer now if P ersonal "pre-premieres of the film" Sex and the City 2 ", in-store events and exhibits in glass cases, exclusive VIP parties, interactive experiences on the web, online sweepstakes a tour to visit fashion shows and fashion events in major markets of continental you American.

"Sex and the City 2" celebrates products Spring Collection which combines HP technology first hand with elegance for women and men aware fashion.

The HP Mini Vivienne Tam Edition 210 debuted on the runways at Fashion Week in New York as part of the Spring 2010 collection Tam. At the same, we combined the first technology to design PCs Tam sensational "Butterfly Lovers." Available in Lima in late May.

- The HP TouchSmart feature a stylish design that integrates a spectacular high-definition widescreen display with multi-functionality. By serving as an integral part of the creative process along the seventh season of "Project Runway" which airs on "People and Arts" cable television. These PC's allowed designers to create fabric patterns in a first design challenge for the hit series.

- Laptops HP TouchSmart tm2 with touch screens and functionality convertibles were given to the designers of "Project Runway" to be used as your "digital block drawing, "so that they could draw, sketch and take notes with choices of colors, brushes and effects.

About "Sex and the City 2"

"Sex and the City 2" stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon, with John Corbett and Chris North. Michael Patrick King directs from his own script, and also produces the film along with Sarah Jessica Parker, Darren Star and John Melfi. New Line Cinema in association with Home Box Office and Village Roadshow presents "Sex and the City 2" , produced by Darren Star and directed by Michael Patrick King, to be distributed by Warner Bros. Pictures, a Warner Bros. company Entertainment. The film will open from May 27, 2010 worldwide.

About HP
HP creates new possibilities for technology to have a positive impact on people, companies, governments and society . HP , the largest technology company in the world, offers a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available in http://www.hp.com .